You have a busy life while living in a convenient world, and you always want the level of convenience to keep increasing. You often multitask by doing so many things together—from checking weather updates, searching recipes for dinner and staying informed about the latest sports news to hunting for a new computer game. Fortunately, most of the said actions are attributed to voice search technology which is increasing at a phenomenal rate.
Here are some startling facts about the voice search technology:
- The sale of smart speakers has crossed the mark of around 200 million in the very first quarter of 2023
- 70% of the 25–49-year-old demographic are making use of a voice-enabled device at least once in a day
- 38% of web browsing sessions have now become screenless.
Therefore, the voice revolution is already in a dominant position in the realm of web, and it still has to reach the apex. This blog delves into the significance of the voice revolution for e-commerce businesses and explores its implications in this scenario.
What is Voice Search Optimization?
Voice search optimization, taken seriously by the business owners and the best web development company in Gurgaon and other cities in India, can be considered the verbal extension of the standard SEO practices. Standard SEO practices are adopted to optimize the content of a website so that search engines can easily access that, and as a result, provide it with the desired ranking. When you optimize your website for voice search, you enable your landing pages to appear verbally when any searcher undertakes the voice search. Once optimized, the pages of your website can be read by any voice search device easily being used by any searcher.
How Does Voice Search Work for Ecommerce Stores?
Voice search function, implemented by the top web development company Gurgaon, in a website makes use of AI voice recognition. This technology merges linguistics and the fields of computing to enable people to search for anything on a particular ecommerce website with no need for manual typing. The AI identifies the words used by a searcher and the phonemes that differentiate different words. A customer while visiting any ecommerce site can initiate a voice search just through a click on the microphone on the device he or she is using.
Why online retail is experiencing an overwhelming rise in voice search
The use of voice search is increasing by leaps and bounds across the globe as people are buying smart speakers and/or virtual assistants. And the most significant fact is that there is a phenomenal rise in the number of users who access the internet through wireless or mobile devices. As of today, mobile internet users have reached the mark of around 4.89 billion.
Here are some of the top reasons why online retail is experiencing an overwhelming rise in voice search:
Faster and easier searches
The voice search feature is not only faster but also easier. You can conduct a voice search while doing other tasks almost effortlessly. Typing takes time when compared to voice search. This is the reason people prefer it to manual typing.
More convenient in a digital world
It is convenience that drives our digitally connected world. People have apps for everything right from booking a hotel room to ordering vegetables from the neighborhood grocery chain. And ecommerce platforms have made it even easier. Anybody can shop online right from a needle to a heavy appliance from the comfort of home. Voice search has made the ordering process even more convenient.
Voice search is apt for mobile searches
More than 55% of internet users make use of mobile devices to access the internet, and the number of searchers on the e-commerce platforms also reflects almost the same. And this figure is increasing with each passing day. The reason is that a large number of mobile users still find typing on a mobile keypad a very intriguing and frustrating errand. That’s why they find voice search a better alternative to that.
Why is Voice Search different from conventional search?
There are a large number of factors that set voice search apart from the conventional search. Some of them include the following:
- Voice searches enable marketers to infuse larger and more conversational keywords
- Voice search helps prioritize local listings
- Voice search results are prompt apart from being to the point
- Voice searches account for around one-third of all searches
- Voice search results are designed in an easily digestible format
- Voice search offers similar results when compared to traditional searches, but it does it faster.
These are the reasons no business owner can underestimate the power and impact of voice search. The earlier you implement it, the better results you get for your business.
Need a voice search optimization strategy for your e-commerce store?
With voice search, traffic is increasing like never before, and it makes perfect sense to find ways about how you can better optimize results coming from voice searches. We, at Sterco Digitex, have unrivalled expertise in all the subdomains of the web right from developing techno-rich websites to optimizing websites for voice search and other new-age functionalities. Initiate contact with us for any of your requirements in the realm of the web.