Why is Landing Page Important for PPC?

As you dive deeper into the realm of digital marketing, you are likely to encounter a brand new set of concepts and terminologies. A landing page is one of the most popular terms used in digital marketing, and it is an inseparable part of almost all types of digital promotion campaigns, be it a pay per click service or any other one. This blog discusses what a landing page is and why it is so important. What is a Landing Page? A landing page is just like any other web page that visitors land on, but in the realm of digital marketing, it is considered a standalone page. A landing page is quite distinct from the homepage or any other standard web page and plays a pivotal role in serving a specific, single, and more focused purpose. A landing page can also be defined as a dedicated page where your visitors can land directly from different channels and online platforms such as a paid ad or even email. You can also consider a landing page as the digital version of your direct marketing activities that are targeted and focused on a single specific purpose. The primary purpose of a landing page is to perk up any predetermined action by making use of a targeted copy intending to get connected with the internet users and persuade them to act according to your intention. Landing pages most often are made to serve SEO purposes to drive more organic traffic or even reap the rewards from paid advertising across search engines and social media channels. Types of Landing Pages 1. Lead Generation Landing Page The primary intent and purpose behind a lead generation landing page are to grab leads through a data capturing format. The digital marketing companies offering Pay Per Click Service in India often use such pages in the middle of a sales funnel by simultaneously presenting a visitor with a request and a reward. A lead generation landing page serves best when visitors are either about to be converted or just walk away. 2. Click-through Landing Page A click-through landing page does not call for any form filling but acts like a middleman between an online advertising campaign and the page it directs the visitors to. This type of landing page often displays a short explanation of what the visitors find in the advertisement along with a bold and clearer CTA (Call to Action) to take the visitors to the final destination. 3. Sales Page A sales page is created to convince users to buy with a direct message. This type of page calls for additional delicacy enveloped in the in-depth understanding of the targeted buyers’ needs. A sales page needs to have a detailed pitch distinctly showcasing the value proposition along with a ‘buy now’ button. Creating a sales landing page is considered to be the toughest task as it has a direct selling message or invitation to buy some services or products. 4. Squeeze Page Squeeze pages are also used for data collection but in a different way. The only goal of squeeze pages is to collect email addresses to identify and add the potential ones to a general emailing list. Such pages contain headlines in bolder typography and a call to action in lucid and clear language. These pages also have a specific link that takes the visitor either to the next step or exit. Landing Page vs. Website Homepage You might wonder why you should take pain in creating a landing page and the allied paraphernalia when the ultimate purpose of it is to bring the users to your homepage. The answer to it is that while driving traffic to your homepage is a great idea but the possibilities of conversion are limited when compared to a landing page. The homepage of your website contains different types of information and it takes users to a variety of areas and locations. Under this scenario, if users reach your homepage and find themselves lost in the crowd of dozens of tabs, dropdowns, CTAs, and other complicated navigational directions, they might leave the homepage without any delay. The primary purpose of a homepage is to direct users to different destinations within the sites where they can easily find the information they are looking for. On the other hand, landing pages fully eliminate the intermediary step intending to supply the information that users exactly want. In a nutshell, the homepage of a website is general, whereas a landing page is specific. Why are landing pages important?  The importance of landing page in a digital marketing campaign can never be ignored or underestimated. It provides you with more conversions because it is more focused on a single action and purpose. A landing page has a smartly designed navigation which helps the visitors remain focused rather than getting distracted by the homepage design elements. When any specific digital marketing campaign hits cyberspace promoting a single product or service, a dedicated landing page becomes the destination for all visitors who later become customers. Here are some other important factors about the landing page:

• Using the landing page capacitates you to complete post-click sequence
• The landing page convinces the visitors that they are going to land in the right place
• A landing page creates a clear picture in the visitors' minds concerning their click-through
• A landing page helps you bring improvement in the visitor interaction which in turn increases the chances of conversion
• A landing page always zeros in on the offer, and not the company
• It is focus and absolutely free of distractions
• It doesn’t have any intimidating form
• It speaks to a specific audience.

Concluding Remarks  Needless to say, we are living in a digitally connected world wherein making strategic and bold moves can prove to be the best investment you can make to accelerate your business growth. Sterco Digitex has been a leader within the realm of digital marketing for the past 23 years. Just get in touch with the company to achieve all your digital marketing goals.