Over the past 15 years, the automotive industry across the globe has gone through a sea change. Everything right from advanced design to efficiency and performance is driven by innovation, new-age technology and ideas. It is the technology that determines how the maximum value is delivered to customers. From driverless cars to electric vehicles for sustainable mobility, the automotive industry is changing fast with exciting promises and never-before advancement.
The Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), and data analytics have enriched the customer experience all the way. Automotive manufacturers are focusing on eco-friendliness and sustainability by investing robustly in green technologies intending to reduce greenhouse gas emissions.
This blog attempts to shed light on some top IT trends in the automotive industry at the following points:
Artificial Intelligence
AI is finding applications broadly in self-driving cars, fleet management undertakings, while making drivers more alert about their safety protocols. Apart from all this, AI is also transforming the services segment such as insurance and vehicle inspection. With AI in place, manufacturers are not only able to accelerate their production rates but also reduce manufacturing costs by deploying robotics and automation.
Big Data & Analytics
The data which is gathered or collected from connected vehicles has got a crucial role to play as far as the lifecycles of different vehicles are concerned. This data prompts well-timed predictive maintenance that further capacitates fleet managers to take the performance-related calls of the vehicles. And when it comes to data collected from the customers, it not only drives sales but also helps better optimize the entire supply chain while bringing improvement in the design of newer vehicles.
Human-Machine Interfaces (HMI)
Self-driving cars, also known as well-connected vehicles, have played a very significant role in revolutionizing the automotive industry. Voice-based systems are the most glaring example of Human-Machine Interface (HMI) that capacitate drivers to have a meaningful interaction with different vehicles, while providing a safe, hassle-free, and more enjoyable experience. Apart from it, smart virtual assistants have also emerged as an immense help for drivers as well as passengers enabling them not only to interact with vehicles but also service providers.
ADAS (Advanced Driver Assistance System)
ADAS (Advanced Driver Assistance System) includes features that include the following:
- Lane departure warning
- Automatic emergency braking, and
- Adaptive cruise control.
All these new-age techno-driven features based on the ADAS (Advanced Driver Assistance System) take the safety and convenience to the next level provided the laid-out infrastructure supports the same. There are various factors which drive this trend.
Some of them include:
- Increasing demand for safer vehicles
- The government’s push for better road safety, and
- The availability of cost-effective ADAS technology.
Online Retail
Soon there will be a time when you don’t need to visit a physical dealership to buy a car. All credit goes to high-speed internet connectivity. A wide range of automotive products and services are already available across e-commerce platforms. More and more customers are buying spare parts and accessories from these online stores. This scenario has also enthused manufacturers and dealers to provide their products and services online through highly functional and techno-rich websites designed and developed by the best website design company in Delhi and other parts of the country.
Digital Marketing
Gone are the days when automotive industry leaders and dealers used to spend a lot on conventional advertising by booking entire pages of the leading newspapers for their advertisements. Over the past 10 years, almost all manufacturers and dealers have gone digital in terms of marketing. The obvious reason is that a digital marketing campaign executed by the best digital marketing company in Delhi, or any other part of the country has unlimited potential to be harnessed through various media channels.
Ultimately, the revenue that dealers and OEMs save by adopting digital marketing methodologies finally gets transferred to the customers in the form of rebates and discounts. And, customer benefit is a big plus when it comes to the trend of digital marketing in the realm of the automotive industry.
Concluding Remarks
Technology is driving everything today right from road transport to space missions. We at Sterco Digitex understand the value of IT for various industries and have proved our mettle by delivering techno-rich and highly functional websites for India’s top automotive components manufacturers and dealers. No matter at what juncture you are in the automotive industry, we have the right IT solutions for you. Get in touch with us to meet any of the requirements in the realm of the web. We are Sterco Digitex – your partner in technological progress!