In digital marketing, lead generation is referred to as the process of attracting prospects to your products/services and increasing their interest through nurturing. The overall aim of all nurturing techniques and methodologies is to convert those leads into loyal customers. Businesses in modern times make use of different lead generation techniques that include but might not be limited to the following:
- Blogging
- Content Marketing
- Email Marketing
- Social Media Marketing
- Networking
- Coupons
- Live Events and Seminars
- Website Landing Pages.
Stated above are a few examples that can prove to be effective in generating leads, but there is no thumb rule concerning the same. Most companies just do what works best for them because lead generation strategies drastically differ according to industry. For example, email and social media marketing can be fruitful for online fashion stores, but they might not work well for software companies.
The reason is that people looking for software solutions might need detailed information about the products being offered. Therefore, a comprehensive blog post or even a series of effective webinars could act as a better technique for lead generation. When approached for lead generation, most digital marketing service providers first analyze the industry and the nature of the products before tailoring any campaign for lead generation.
This blog further explores some standardized yet effective lead-generation techniques in the following points:
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Search Engine Optimization (SEO)
In today’s digital landscape, where online presence is paramount, SEO is beneficial for lead generation. What SEO does is – it improves your website’s visibility among internet users based on what types of text they are typing in the search engine bars. This form of lead generation contains a large number of activities that include:
- Optimized user experience
- Use of keywords across textual pieces of content
- Tags
- Meta tags
- Landing pages
- On-page modifications, and
- Off page submissions, etc.
SEO is considered to be a long-term process that does not yield results immediately. You need to keep pace with Google updates and its algorithms while accordingly reshaping your content posting strategy.
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Content Marketing
This lead generation technique works best when any new product is launched, and there is a need to win a new audience and popularity for the product. A well-detailed and relevant corporate blog is the best example of content marketing. Through content, you can take your visitors to a landing page. And to make it happen, you need to include CTAs appropriately in the hero section, inline, on the side panel, and even at the bottom of the page. The more you make your target audience delighted with your content, the more likely they click your CTAs to arrive on your landing page. Content-based marketing efforts often yield the best results and that’s why they are an essential part of result-oriented SEO services.
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Pay Per Click Advertising
With the ever-growing popularity and scale of digital platforms, pay-per-click (PPC) advertising has become the most effective technique for lead generation. This is a top digital marketing methodology adopted by the best digital marketing agency through which you can earn massive audiences by directing them to your website from any chosen digital platform. In pay-per-click (PPC) advertising, you place strategically crafted advertisements across the chosen digital platforms for a specific period. A keyword is the most crucial part of a PPC campaign, and once your campaign hits the right platform with the right keyword and relevant content, the sky is the limit for your business.
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Website Optimization
A well-optimized website is also a top secret to lead generation which most businesses fail to do. A well-optimized website means it is perfectly designed and developed with all technical and aesthetical attributes, contains relevant keywords infused with original, high-quality content, and has all the characteristics to rank well in SERPs. No additional effort is required for a website that ranks well across search engine results. A holistic website optimization approach includes a large number of elements/strategies to make sure it performs flawlessly in all areas. Some of them include:
- Deep analysis of all SEO aspects
- Copywriting/Content writing
- Performance Analytics
- UX Design aspects (Frontend)
- Web Development (Backend)
- CRO/Landing Page Optimization.
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Social Media for Lead Generation
According to HubSpot research, more than 77% of social media marketers consider social media effective for lead generation because of 4.70 billion users worldwide. Generating leads through social media is all about reaching out to your prospects through keywords, hashtags, and other well-timed campaigns. Apart from that, running ads strategically can also generate a huge number of leads while generating your brand awareness.
Concluding Remarks
We, at Sterco Digitex, have been helping businesses take advantage of proven lead-generation strategies for the past 25 years. We tailor and implement top lead generation techniques for new customer acquisition by applying our proven experience within the industry. Get in touch with us to learn more about how you can generate leads and earn new customers.