Top 5 Examples of Content Marketing

Content marketing when done rightly and professionally can prove to be the most cost-effective and powerful tool for driving the traffic. Meaningfully written and perfectly executed content not only builds your brand but also keeps you miles ahead of your rivals. However, creating powerful content is not a child’s play at all and calls for a tailor-made strategy and deep-domain knowledge. Let’s take a look at what content marketing is. What is content marketing? Content marketing can be defined as a strategic, well-thought marketing approach that primarily focuses on creating and distributing high-quality content across different channels of communication popular these days. Any meaningful content marketing campaign calls for original, relevant, and consistent content in different forms that can target a specific purpose, and finally, drive the wanted traffic. The primary difference between a common marketing and content marketing campaign is that content marketing grabs the attention of your potential buyers through content rather than pitching your products and services directly. What are some major types of content marketing? • Creative content marketing • Blogging content marketing • Interactive content marketing • B2B content marketing • B2C content marketing • Video content marketing, and • Social media content marketing. How is the Content marketing landscape in 2024? Assessing the marketing landscape after the COVID-19 pandemic even for the best digital marketing company might be a daunting task. Many digital marketers are of the view that customers will again return to the physical stores across the world but others are expecting that the pandemic has brought a drastic change in the customers’ behavior. They hope that consumers across segments will go for digital shopping experiences. What’s more, the cord-cutters are on a new high bringing a huge down in the broadcast audience with paid advertising losing its charm. When the way ahead is still foggy and a little bit invisible, crafty marketers have gone fully digital to generate brand awareness and grab the fruition. Content marketing is doing better than expected and driving more results while entertaining its target audience. This blog sheds light on the 5 best examples of content marketing that can inspire many for their originality and overall effectiveness: 1. OptinMonster OptinMonster’s blog is one of the most suitable names when it comes to citing the best example for content marketing. It is the most valuable blog for both existing as well as prospective customers who want to use this blog in crafty ways. Over the past few years, OptinMonster has become the most authoritative resource as far as content marketing tools, strategies, and lead generation tips are concerned. The digital marketers who want to capitalize on their email subscribers and drive more sales through an increased conversion must move to the OptinMonster blog. The blog has a record of attracting around 1.5 million websites onto it. 2. Buffer Buffer is yet another inspiring and powerful example of content marketing. Buffer is well-known for its three-pronged content marketing strategy. This destination made very smart use of guest blogging to ensure its initial growth by publishing meaningfully written content on high-traffic websites. This policy helped the company to grab its first 100000 users. As far as the company’s own or official blog is concerned, it laid stress only on writing about those people who had the power to influence its customers. Obviously, the key secret to the success of the campaign was high-quality, sharable content. As of now, Buffer has 4 blogs including Open Blog and Transparency Blog. They also share their high-quality content through email marketing. Today, Buffer has become a leading name in cyberspace with more than 400,000 users, and 100,0000 followers across different media channels. 3. Hubspot When it comes to citing one of the best examples of well-thought and strategic content marketing, Hubspot tops the chart. Hubspot has not only created an innovative free tool as part of its growth hacking strategy but also very artfully used the effective, efficient, and relevant content in the following ways: • It has created full-length blog posts concerning the issues its visitors are serious about • Going out of the box in its approach by adding ebooks to certain blog posts • Creating a sharing content hub that’s educational, informative, and entertaining • Strategically promoting its partnership and certification programs • Creating highly engaging content for different social media channels. Today, Hubspot has become a favorite destination for all digital marketing service providers in India as well as abroad. 4. Intrepid Travel Intrepid Travel is all about traveling in a responsible manner. It aims at engaging small groups having a flair for the big adventure. It has created a content hub called The Journal for its followers across the globe. In The Journal, the real travelers from around the globe share their experiences (sometimes live too) grabbing the attention of the like-minded community the world over. It helps the company in getting connected to its core audience almost effortlessly. The company’s content marketing team also publishes aspirational travel images on different media channels. Today, Intrepid Travel proudly claims more than 600K+ followers on FB alone. 5. John Deere Anyone who has flair for content marketing cannot be unaware of The Furrow which is considered to be the finest example of powerful content marketing. First published by John Deere in 1895, this publication which has now gone online helps the valued customers of the company in combating the issues which they face. It also provides the solution to the problems at the same time. This has helped the company to get connected to the millions of customer-turned followers from around the globe. The most astounding part is that even after 127 years, The Furrow has kept its readers intact, now as online followers. This is the power of content marketing. Concluding Remarks Creating a powerful content marketing ecosystem that brings forth the desired stream of leads into your sales funnel, Sterco Digitex is India’s leading digital marketing services provider in India. If you need a result-oriented content marketing strategy, a strong content distribution framework, and promotion that yields, Sterco Digitex is your ideal partner. Get in touch with us right today.