A hard pill to swallow: Your website gets very few visits. One or two leads may appear sometimes; however, it was not what you expected. If so, your website may need optimization. Luckily, digital marketing strategies like Search Engine Optimization (SEO), carried out by any digital marketing company may organically increase page views and website traffic. To establish a successful SEO strategy, you must first determine why your site isn’t attracting leads.
Here are 4 reasons your website isn’t seeing visitors:
- You are targeting the wrong leads
- Your website lacks user experience (UX)
- Your website does not have quality content
- Your website is not optimized
Even if your website clears the first 3 abovementioned tests, the 4th one can overshadow all of them.
Why website optimization is your secret weapon
Google, one of the most popular search engines, recognizes your company as an industry leader because you routinely upload high-quality, search engine-friendly content that your visitors love. Your website is so good that Google ranks you #1 for every niche-related search. As a result, your website soars higher, and you get more visibility with a coveted status.
Here’s how to optimize your website for SEO & conversion
Know your target audience
Finding your perfect lead is the first step to website optimization. This is your target audience or persona. To sell online, you must find your niche market and generate content that engages and motivates them. You cannot succeed without a thorough understanding of your target audience. Therefore, just start by researching your ideal visitor through:
- Demographics
- Wants, desires and wishes
- Behavior patterns
- Points of pain
After analyzing your audience, you may optimize your website to their needs by seeking support from a reliable SEO company.
Conduct keyword research for your website
Before researching keywords, learn about long-tail keywords, anchor text, SEO titles, meta descriptions, and internal links. Understanding these optimization elements will make SEO keyword research and content strategy easier. For effective and efficient research, you can use the following tools:
- SEMRush
- Keywords Everywhere, and
- Moz Pro
These tools will show you how many people search for various keywords and the level of competition associated with them if you include them on your website. From the homepage to each blog post, you can infuse the obtained keywords. On-page SEO includes keywords in headings, title tags, internal links, and more. All websites need on-page SEO to boost traffic as well as search exposure. A professional digital marketing company can better help you in this regard.
Create impressive, high-quality content
Website optimization depends on content. For digital marketing, follow this rule: quality trumps quantity in content creation. That doesn’t mean you should limit content. If you ramp up content generation, don’t sacrifice quality. Focus on the value your material provides to readers, not the volume of ‘stuff’ you provide. Blogs are great for turbocharging SEO. A well-written blog can make you an industry thought leader recognized and supported by SEO bots. Start your blog by considering questions your audience may have about your business, industry, etc. Write blog posts answering these questions. SEO keywords should be in each blog’s SEO title, H1 title, meta description, slug, and introduction.
Improve Overall UX
User experience can be a major reason for low website traffic. Check your website’s usability to improve UX. Just make sure:
- The pages of your website are easy to navigate
- Your website copy has good readability
- Your typeface and color scheme are appealing
- Your website has all the elements that engage and interact with visitors
Next, test your website with A/B testing. To avoid losing users, explore techniques to speed up webpage load times. The Top digital marketing company always gives priority to UX when it gets any new project. It is among the top SOPs of most such companies.
Optimize your website for mobile
Mobile phones generate 50% of global online traffic, according to statistics. Your website should be mobile-friendly, including iPhones and Androids! When optimizing your website for mobile, test it on numerous devices.
Attain backlinks to your website
When you connect to another website, you give it a backlink. However, a backlink occurs when they link to you externally. If you have a highly ranked blog post, another site may want to link to it to boost its credibility. Backlinks are valuable since SEO bots identify other websites referring to your content and usually increase your rank. Greater backlinks mean greater exposure.
Optimize Your Website with Sterco Digitex
Are you still having trouble getting website visitors? Stop giving up! Our skilled digital marketing strategists will help you improve your website. We have SEO copywriters, dedicated account managers, and expert optimizers at Sterco Digitex to fix your website. Request a free website exposure strategy consultation with one of our strategists.