Digital marketing companies around the globe are increasingly making use of Artificial Intelligence (AI) in making their marketing services more efficient to achieve better results. AI in digital marketing refers to the use of Artificial Intelligence (AI)-based techniques and methodologies for better optimization of processes, marketing strategies, and enhancing the efficacy of campaigns.
AI in digital marketing adopted by the top digital marketing agency includes:
- Leveraging machine learning
- Natural language processing
- Data analysis & automation
- Big data handling
- Gaining insights, and
- Making data-driven, well-informed decisions for more focused and result-oriented marketing activities.
Recently, a top agency released a report based on its survey conducted on around 1,000 digital marketers. As per the report, 209 out of the surveyed 1000 were already taking advantage of AI in their marketing strategies.
What the respondents felt regarding the use and future use of AI in digital marketing includes as under:
- 46.72% found AI 100% comfortable
- 27.51% found AI a little bit comfortable
- 25.76% found it not comfortable.
Here is how companies are using AI in digital marketing:
SEO Optimization
AI-based algorithms make the analysis of data based on user behavior, search trends, and website performance for better optimization of search engine optimization (SEO) strategies. This includes the following:
- Keyword research
- On-page optimization, and
- Content optimization.
Personalized Content
Based on demographics, analysis of user behavior, and preferences, AI-based algorithms deliver personalized content. It includes:
- Personalized e-mails
- Product recommendations, and
- Website content that increases engagement as well as conversion rates.
Chatbots and Virtual Assistants
AI-powered chatbots and virtual assistants have proven to be extremely helpful in automating customer interactions and giving instant responses to the queries raised by customers. This helps render better customer service, saves a lot of time as well as resources, and takes the overall user experience to the next level.
Assisting with research
Research across areas of digital marketing plays a very crucial role. And, it is as time-consuming as content creation. Research can consume a handsome amount of time, from finding the right and reliable information to making its segmentation and organization. AI research tools, like Bit.ai, enable the top digital marketing agency in Delhi to collect huge data, documents, and notes in one place. These tools also support live collaboration. What’s more, Semantic Scholar, an AI tool empowers digital marketing companies to quickly pursue, save, and even receive notifications on research insights along with keywords, and names of authors.
Predictive Analytics
AI algorithms analyze vast amounts of data not only to identify patterns and trends but also to help in making certain predictions about customer behavior, preferences, and future market trends. Predictive analysis enables any Digital Marketing Company to make crucial data-driven decisions while helping optimize digital marketing strategies for great results.
Editing Assistance
Content is considered to be a king in the realm of the web and when it comes to digital marketing, it is simply the lifeblood of each and every activity. Professional content writing involves a lot of effort and consumes a vast amount of time as it involves tiresome brainstorming and the development of ideas. AI tools such as Hemmingway and Grammarly can help writers make their content not only search-friendly but also increase its readability.