Cracking the Code: Key Strategies for Successful Social Media Marketing - Admin Whether you manage a large corporation or own a small-scale business, you cannot imagine growing without your strong presence on social media, complemented by a successful social media strategy. Social media in the modern landscape can be an extremely valuable marketing tool when used strategically. Recent announcements at Google I/O have played a significant role in propelling social media into an even larger share of the web spotlight. Platforms like YouTube, Facebook, Instagram, and TikTok are poised to become even more powerful not only to showcase your brand but also to interact with your audience. A snapshot of the current social media landscape As of the latest, an estimated 4.9 billion people are using social media across the world The number is expected to jump to approximately 5.85 billion users by 2027 The average users spread their digital footprints across 6 to 7 platforms every month Adults are on social media for an average of 95 minutes per day, and Facebook is the most used social media platform in the world with 2.9 billion monthly active users. Designing and implementing a successful social media marketing strategy calls for the following: Strategic thinking Comprehensive competitor research Reviewing and assessing analytics Creative thought, and So much more. This post attempts to describe some of the key strategies for successful social media marketing to help you boost your brand awareness above and beyond the competition. Check your competitors’ social media content and engagement Looking into what your close competitors are doing can prove to be the best way not only to get inspired but also to perform well in your social media marketing campaign. Take a closer look at the engagement that your competitors are receiving, and how they are grabbing the attention of their visitors/audience. You can take inspiration from the creativity of your competitors, and in case you find yourself unable to make a move, then professional social media marketing services are all that you need. Set realistic social goals and KPIs There is no dearth of small and large businesses that make a splash on social media with almost no understanding of why they are there or what they specifically want to accomplish. Goal setting is one of the most crucial steps for any successful social media marketing strategy. Therefore, you need to nail your goals and KPIs (key performance indicators) to make sure that you are on the right track when it comes to getting the most out of your social media marketing strategy. Here are a few considerations while you set realistic goals and KPIs: Just start it all by thinking about your overall business plan Always keep your goals realistic and attainable Always feel motivated and charged to keep achieving goals Increase brand awareness through creativity Target to achieve a specific number of sales through traffic from social media Make strategies to grow your audience as much as you can Make all goals measurable. Give a personalized experience to your customers Providing a personalized experience to your audience is considered to be the highest form of marketing, where you can craft specific messages to individual customers. Today, more than 81% of consumers expect brands to approach them personally. Interestingly, more than 83% of marketers still think that tailoring personalized content is their toughest challenge. To deliver personalized experiences and more personalized content, you will need to create multiple personas. Just start by conducting an in-depth audience analysis on all social media channels you're present on. It will help you map out your buyer personas. Based on the experiences that you have gained from your previous campaigns, data mining, and insights, you can chart out personalized experiences based on the study of the given below pointers about your followers: Demographics Age groups Social media likes and interests The channels they spend their time most The devices they use Content preferences/topics that interest them most Followed influencers, and Customer journey stage. Thus, the suggested study will help you offer better personalization to your targeted audience. Choose the best-suited social channels for your niche While the idea of throwing all your resources into all social media channels might seem to be good initially, with this type of approach, all your resources and time might go in vain completely. Recognize which social media platforms best suit your brand and then supply content that works well. As a business, if you are getting good results from Facebook, Twitter, and Instagram, it never means you will be getting the same from Pinterest or YouTube. After all, it is the suitability of content that matters. In case you are not able to figure out which channels suit you best, then you need to get in touch with a professional social media marketing agency. We at Sterco Digitex are a top social media agency in Gurgaon with proven experience of 25 years. We hope that our tips to create a successful social media strategy have helped you. Tell us in the comments below which strategy worked the best for you and keep following this space for more insightful blogs.
