A well-designed website is the initial touchpoint of a brand in the digital world. 59% of people prefer browsing “beautiful and well-designed” sites to basic ones. (Source: Adobe). Along similar lines, web design stems from the overall look and feel of the website. If you can create a unique, highly navigable, and picturesque website, then you can do wonders for your business.
A website captures the attention in mere seconds and as a brand that is working in a competitive vertical, it is pivotal to retain every customer. The most interesting part of a good design is that it has multiple roles to play for your brand to expand exponentially. Let’s begin with a basic understanding of the term and get into the details about the elements and uses after that.
What is Web Designing?
Website designing can be defined simply as the process of creating a website to provide a virtual visual presence through the look and feel of the elements and components. It also takehttps://www.stercodigitex.com/blog/why-responsive-websites-are-the-need-of-the-hour/s a unique approach to make the website exactly how the brand’s voice, tone, and style resembles and keep the need of customers’ interests alive.
A website is more than a collection of text and images. It’s one part graphics, one part technology, one part marketing, and one part user experience design. The website also has multiple uses to it which makes it an asset for the brand as well. There is a huge extent of incorporating strategies and marketing with the website.
Web design is different from web development because it doesn’t involve the actual coding that makes a website work. However, you need both web designers and web developers to build your website. Although you can find web designers who are also web and UX developers, these are distinct skill sets.
Visual Elements of Web Designing
The different elements in the complete process of designing a website allow the designers to experiment. It further creates an area for them to be creative with the process and make the most out of the options. The visual elements give a great area to work with. Here are some of the most important elements that you need to look for.
1. Website Header and Footer
Two of the most important parts of your website are the header and the footer. The header on the one hand is like the introduction of your brand’s voice, style, and tone with easy navigation options. It also features the brand logo, name, and menu. This is where you can start capturing their interest.
The footer, on the other hand, is an element that gives closure to the website. It consists of the CTA button which directs the customers towards the right place. Depending on what you are offering them, the CTA message needs to change and should prominently align with its intentions of it.
2. Colour Palette
An international press release distributor has reported that 39% of web users are drawn to colour more than any other visual element when visiting websites. Therefore, choosing a palette that not only appeals to the customers but also captures the brand value is crucial. The web design importance rests too much on the shoulders of the colour schemes and how you use them throughout the website.
Many brands have been uniform with colour usage and hence created a major ground in the market with that alone. For example, the colour scheme of Google is pretty famous and features red, yellow, green, and blue.
3. Typography
Fonts are a massive support system for the brand’s website construction. Choosing clean, clear, and uniquely supportive fonts can make a huge difference. The fonts need to be expressive in their ways. Choosing the font that goes with the theme and has a touch of your brand’s nature to it can do wonders.
A professional web design company in India will tell you that the font should be according to the industry and customer with whom the brand is working. It is true to a huge extent but there are other factors of the brand’s terms to consider as well. Thus, taking time to select the font will also help in the visual branding of your company.
4. Unique and Relevant Content
Just like the visual appeal of the website, the content on the website can bring out a lot of information in just a few seconds. People want to read attention-winning content. Relevant, unique, and precise content can draw the attention of the visitor quickly and help you to retain them on your website for a longer time.
Working with the right content and copywriting team can make a major difference on your website. Moreover, you need to realise that every page of the website has a separate need that the writer has to follow. The flow of information can give your company an upper hand in the present-day market.
5. Navigation
Navigation elements are the tools that direct users where they want to go on a website. They are present in the header, body, and footer of a site, depending on its layout and structure. These elements are essential as they direct visitors to the information they want as quickly as possible.
Designers can choose from a variety of navigation designs and layouts such as using a button that hides and reveal navigation menus. They can also incorporate one-click arrows and other buttons that direct users back to the top of a page, or another page entirely.
6. Visual Hierarchy
The order in which a site is visually presented to the user is called visual hierarchy. The designer creates it by applying a visual pattern to the website. The visual pattern is the way the design directs visitors’ eyes and behaviors.
For example, F-Patterns or Z-Patterns emphasize the top horizontal section of your site, where most designers place navigation and the brand’s logo, and sometimes a search box. These are elements that inspire user interaction and brand recognition. Keeping it clean and uniform throughout the page and the website can help you to create a better presence and leave an amazing impression on the visitor.
7. Animation
Animations are a pretty amazing tool in your inventory. If you use it creatively then you can drive the attention where you want them to be. As human eyes quickly focus on moving objects, animating different components can shift the customer’s focus there helping you to move them toward the right path.
Directing the audience towards the email sign-up, project discussion, or sales, can be more interactive when you add movement to the call-to-action. It can do wonders for your brand’s website and is indeed a major part of the web designing process.
Uses of Web Design
Web Design has many uses in the current market of digital positioning. Your brand’s online identity is defined by the shop that’s on the internet. You can do wonders when you have a place to invite over the guests (audience). Here are some of the major uses you should look forward to for your business too.
1. First Impression
When a customer lands on your website they will be introduced to your brand from there. You can create your first impression with your brand’s digital home. It can also create an image that appeals to the customers and help them understand the company better.
2. Incorporate SEO Strategies
SEO can only work when there is content on the website and as content is an important element in web designing, you can start with the SEO strategies after that. You can direct your customers from other sites toward your website and further push them toward the action of your choice.
3. Customer Satisfaction and Retention
A well-designed website allows customers to get their complaints addressed quickly. With the contact information mentioned, customer satisfaction is well looked after. Moreover, it helps retain your customers to become return customers by achieving a better product or service for them.
4. Reliability
A website that reflects your brand image adds to the reliability of your brand. If there is consistency in your brand’s colours, images, voice, and tone throughout the marketing channels, then the audience gets a positive understanding of how your brand is working. The website needs to mirror what you offer.
5. Visual Branding
Creating a website which is designed to perfection around the vision and brand image, helps in setting up the look and feel of the company right for customers. It is more like a brick-and-mortar shop on a digital platform where you need to create a brand that speaks for itself. Thus, the website helps in capturing the visual branding of your company.
6. Conversion and Sales
A navigable and easy-to-use website can help you to generate the leads that you need. In other words, it helps to drive conversions and boost the sales of the company. The contact information details along with the chat-in feature let the customers connect with your brand in mere seconds
Conclusion
A website design that beautifully captures the brand lays the foundation for the company to expand enormously in the digital world. One cannot ignore the fact that the audience who visits the website is a potential customer of the company. However, most of the brands in the market fail to convert them into promising and loyal customers.
On the other hand, you can boost your brand’s presence and experience much greater sales when you leverage the power of the creatively unique ideas of website designers. No matter whether you are looking for an eCommerce website design or a solution for a sales-focused website, Sterco Digitex has always been meeting the requirements perfectly with a collaborative mindset.