A responsive web design is all about enabling a website to adapt to the size of the visitor’s viewport. It provides visitors with an optimal experience no matter what device they are using to access a particular website. Many website owners are proceeding slowly when it comes to adopting responsive website design, despite numerous published statistics that highlight its undeniable benefits.
This blog discusses the same benefits in a broader light:
A brief history of responsive web design
Audi.com was the first website designed and developed on the width of the browser viewport in the year 2001. The terms such as ‘liquid’ ‘elastic’ ‘fluid’ and ‘flexible’ were used to describe this concept interchangeably until the renowned developer named Ethan Marcotte coined the phrase ‘responsive web design’ in a 2010 essay.
Here are some of the salient benefits of a responsive website design:
Google favors websites that are optimized
It is quite an open secret now that Google has come a long way when it comes to adopting a mobile-first approach. As more and more internet users are conducting searches on the internet through mobile devices, it becomes crucial for websites to be rendered effortlessly on any device. Google always aims to provide its users with not only valuable but also easily accessible content, and as a result, its algorithm favors a site that fits the bill.
More mobile traffic
As per a report recently released by SimilarWeb, more than 60% of traffic on the top websites in the United States is coming from mobile devices. Therefore, it is increasingly important for businesses that their websites are rendered better on all types of small screens. In case users encounter any problem due to a sub-optimal layout, they will not take even a second to leave such websites. While it’s true that many businesses today maintain dedicated websites for mobile users, the real game-changer is a responsive design provided by top Web Design Services. This approach is believed to offer not only greater versatility but also a more cost-effective solution.
Better customer experience
Google’s top priority is to ensure user satisfaction by presenting them with the content they are searching for. As a business owner, if you provide Google with a user-centric experience, it will certainly reward you by providing a high ranking in the SERPs. That’s why a responsive design is the key not only to creating a positive user experience but also to ensuring better rankings. Happy users are always inclined to be subscribers, leads, and loyal customers. Thus, having a responsive website is the first step to ensure a positive user experience on your website. If you need assistance with achieving this, consider investing in professional Web Development Service.
Faster pages and lower bounce rates
The users who use mobile devices for accessing the internet are believed to have a very short attention span. Various studies have shown that mobile users take no time to abandon websites or web pages that make them wait for loading. Therefore, if any website is not optimized for mobile devices, it will take more than the standard time to load or perform other functions related to the navigation. This will frustrate visitors to a point of almost no return. Therefore, businesses must make sure their websites make use of advanced performance techniques including responsive image display as well as caching that ultimately contribute to making pages load faster.
Another remarkable aspect associated with a responsive and well-optimized website is that it minimizes the bounce rate drastically. What this means is that when users find your website offering a better, overall visiting experience, they stick around for a substantially longer period, and as a result, the bounce rate drastically comes down. The bounce rate of a website is all about how much a particular visitor stays on your website while exploring its pages. Alternatively, if your website is not responsive, it will become harder for the users to spend time on it – and, that’s a big loss on your part as a business.
Easier analytics reporting and improved SEO
To make well-informed decisions and certain improvements, you must know how users interact with your website. Managing different versions of a website calls for additional efforts from different teams to track the journey of users via various funnels, conversion paths, and redirects. A responsive design at this juncture is what simplifies everything. Be it Google Analytics or any other similar tool, they cater to responsive websites well. As for SEO aspects, high-quality content, powerful backlinks, and lower bounce rates benefit responsive websites the most.
Wrapping up
While this blog post has hammered out all the benefits of a responsive website design, the phenomenon called ‘responsive’ is still in its infancy. Internet users around the globe have already started experiencing the web via virtual reality headsets, and no doubt, smartphones are creating the need for more innovations in the world of the web. Thus, there seems to be no dearth of novel challenges to combat in the times to come. We, at Sterco Digitex, as the provider of the best Web Design Services in Delhi NCR, have better realized such challenges and have already started taking on all of them.