SEO trends are ever-changing and keeping up with the trends can make a difference for your business. If you want to convert those challenges into opportunities, then ensuring a strategy-loaded campaign can indeed make a difference. Voice and video-focused SEO practices are also on the rise and working on it can yield you absolutely amazing results.
You can make your business known with some strategies but if you want to apply them you should know the trends that the leading SEO services in Gurgaon and other cities are undertaking.
This blog explores top SEO Trends while offering crucial insight into how businesses can stay competitive while staying ahead of the curve. Let’s head on to explore the trends of today.
1. Content Created For Humans, Not For Bots
Creating content for humans, as per Google guidelines, means that the text you produce not only needs to satisfy the keyword search intent but also provides the users with answers to their queries. In line with the same, Google gives top priority to the pieces of content that are well-researched, lucid in language and expression, easy to understand, and written by human beings with a personal touch and experiences. The content created this way can serve SEO purposes in the following ways:
- Enhanced engagement
- Users’ increased time on site
- Reduced bounce rates
- Increased shares and backlinks
- Improved user experience, and
- Increased relevance.
Meanwhile, as per the latest update, Google also takes no time in deprioritizing content that is machine-generated and designed only to manipulate search engine rankings through excessive keyword infusion, copied or duplicate content, and irrelevancy. Google’s algorithm is powerful enough to detect such manipulative tactics and heavily penalize such websites by pushing them to the bottom of search engine result pages (SERPs).
2. First-hand Topic Experience
First-hand experience is another trend that is dominating the ongoing year concerning SEO approaches. When any content creator has personal topic experiences, he or she can deliver some unique insight and viewpoint that would be hard to replicate under any circumstances. Readers are hungry for information with personal touches and when any content is written with sufficient topic experience, readers accept it with open arms.
First-hand topic experience can be understood better by citing an example of a diabetes doctor – when a diabetes doctor writes on the topic, his write-up will envelop many of his personal and unique experiences which readers will find nowhere. On the contrary, when a layman writes, he or she will only reword the information after going through the stale diabetes information present on the internet. Some of the major advantages of first-hand topic experience in SEO writing include the following:
- Increased credibility because a first-hand experience always speaks with
- authority on the concerned topic
- It increases the credibility of the content leading to better rankings
- It also develops trust with readers
- It provides a deeper understanding of the subject matter
- It makes content more informative and useful for readers.
3. Long-tail Keywords
Optimizing the text with long-tail keywords is an inseparable part of any strategic SEO campaign in 2023 and even beyond for a large number of reasons. The providers of SEO services in Gurgaon and other parts of the country are of the view that long-tail keywords are longer and more specific phrases with less competition. These types of keywords help the websites to better rank for a specific niche. “Raincoat for tall men” is the best example of a long-tail keyword. These keywords can attract more qualified traffic, and by targeting them strategically, businesses can reach potential buyers with lesser effort.
4. Authentic Product Page Reviews
Authentic product page reviews have also grabbed the attention of digital marketing professionals across the globe. These reviews carry substantial weight as they are written by those who have already tested and experimented with the products concerned in their capacity. As per the latest Google guidelines, product review pages need to be very high in quality for better visibility on search engine results pages.
A good product page is considered to be imperative for successful SEO campaigns in 2023 and even beyond. It is because reviews are first-hand experiences, and according to webmaster guidelines, these product pages must be optimized for both technical as well as content-driven SEO so that they can rank higher in Google’s search results.
Want To Rank Higher On Search Engines?
With the prominence of the digital world, old-school methods are not going to do good for you. So, to get the visibility of your brand going and get more potential buyers and subscribers, you need the right company that can stand behind you for the purpose.
The more you are visible, the more you can sell. We, at Sterco Digitex, are a top SEO company in Gurgaon offering result-oriented SEO services. Driven by ethical and transparent practices, we tailor our SEO strategies to the exact requirements of our customers concerning the budget, target audience, region, country, and markets.