As expected, a well-designed website may boost your institution’s marketing. Websites are the only medium to compete, attract, keep, and retain visitors in today’s crowded digital landscape. Top web design experts are of the view that more than half of people visiting an educational website determine the value of any brand based on the web design. Schools, colleges, universities, and other educational institutions may utilize their website to showcase their distinct traits and give prospects a sense of who they truly are.
This post goes deeper into some top features that are a must for an educational website:
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Modern and functional design
An educational website needs to be functional and aesthetically pleasing. It should also be consistent with the branding, and engagement, along with accessibility to all users. Experts associated with the best educational website development company are of the view that everything begins with an engaging interface. The website or webpage of an educational institution immediately impresses when any visitor comes to it. Being excellent in the education sector simply means looking current and tidy. A well-designed website eliminates text blocks and looks clean and professional. Whitespace, little colors, and appealing graphics may achieve this. However, consistency with your school’s identity is crucial.
The surveys by top agencies also indicate that 42% of website users depart due to poor functionality, which may greatly impact a website’s bounce rate. Educational institutions must give their design a purpose to prevent this. Always remember, that websites serve a large number of purposes beyond informing prospects. They attract, nurture, convert, and close. Therefore, a good user experience in terms of functionality and design is crucial.
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Multiple CTAs and Contact Methods
Note that potential students have diverse needs and interests. Successful site designs embrace these variances by offering a variety of CTAs and contact methods to tailor the user experience. This requires intelligent and creative micro-copy to lead the reader to choose the CTA. Your educational institution should provide targeted CTAs for live chat, virtual tours, and viewbooks. To encourage clicks, give supplementary material after visitors complete a contact form, like a school/college brochure. A/B test and monitor CTA buttons on Google Analytics to ensure you’re utilizing the proper ones. However, seeking support from a top web development company in Gurgaon to tackle these technicalities is a great idea.
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Spotlight Engaging Content and Visuals
Great content attracts visitors, and effective site design lets it shine. Prepare sufficient material before designing your education website. This lets you present your material effectively. Include dynamic images like background videos on your site. Images that represent your student identities will help your website connect with your audience. You may also include photographs and short films of your school, professors, and kids to build audience trust.
Highlight your school’s USP across appropriate areas. This might involve industrial visits of students, placements, famous professors, cutting-edge facilities, or hybrid curricula. Keeping your USP prominent helps prospects rapidly decide why your institution is best. The schools, colleges, or universities that hire the top web development company in Gurgaon always remain ahead when it comes to spotlighting engaging content and visuals.
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Build a Strong Layout that Emphasizes Your Institution’s Programs and Key Services
Well-designed and developed websites by the leading educational website development company for the education sector typically feature an easy-to-follow layout. Here, readability and scannability are key qualities you want your institution’s website to have. Consider adding features like callouts, which appear as stylized boxes for featured content, or lists to draw attention to certain areas and improve the overall look and impact of your design.
Here, utilizing semantic HTML can be particularly effective. This means using tags like <form> and <article> as well as H1s, H2s, and H3s to help you organize your content and create a clear hierarchy. For example: Cumberland College’s website illustrates this layout approach by featuring a video at the top of its homepage and a contact form in the section right after, alongside key USPs. Users who scroll beyond that section will also be able to view all available courses in an intuitive format.
Concluding Remarks
Through careful analysis of your objectives and target demographic, you can develop a web design that strategically showcases the unique offerings of your educational institution, so using both content and design to steer potential students towards the enrolling process. Nevertheless, the partnership between designers and web developers should never be taken lightly.
Effective collaboration always enables the effective communication of essential messages in a visually pleasing and practical manner that is tailored to both the intended audience and search engine optimization. Last but not the least important factor is the educational website development company that a particular educational institution hires to get its task accomplished.